In 2008 specialist services provider Harmonic Limited signed an alliance with Shipley Limited, leading expert in bid and proposal process, designed to offer clients a powerful business winning capability. Whilst both companies wanted to maintain their own individual brands they also required a web presence for the Shipley-Harmonic Alliance. In order to create this they asked AztecMedia to develop a landing page www.shipleyharmonic.co.uk which incorporated visual elements of the two company brands, provided visitors with an overview of the Business Capture Service and directed them to both company’s full websites. They have found the use of a landing page a successful way to develop a web presence and amalgamate two brands without having to undergo the commitment of developing a full website.