During February and in between frequent heavy snow fall we stared the ball rolling for the production of Saucony’s spring/summer apparel brochure with a photo shoot at Lanes Hotel. After much rescheduling of models and photographer and changes of venues due to the adverse weather photographer Andy Whale along with professional model Lisa Cooke and Saucony sponsored runner Simon Jones produced great results for us to work with. The staff at Lanes Hotel in West Coker were brilliant and considering the venue was a last minute booking it turned out to be a brilliant one.
With a print run of 180,000 copies, of which 130,000 were to be inserted in national running magazines, the deadlines were tight but they were met on time and the final brochure has been well received both here and in the US.
